TreeHouse in the News

Sustainable Home Improvement company TreeHouse chooses Dallas, The Hill Shopping Center for next location

Texas retail startup TreeHouse has announced their expansion outside of Austin and the opening of their second location, which will be in Dallas at 8021 Walnut Hill, the new The Hill redevelopment. The Dallas location of Austin’s homegrown home improvement store, which will be designed by Lake|Flato Architects, is slated to open in early 2017.

TreeHouse is set to be the anchor tenant at The Hill, a new North Dallas shopping center being revived, refreshed, and repositioned by Dallas developer, Cypress Equities. The Hill encompasses 275,000 square feet of retail and office space. Located in the heart of Dallas, along Central Expressway at Walnut Hill, the center’s redevelopment will focus on façade upgrades, adding texture and depth. In addition, the courtyard area will become a key feature. It will create an urban oasis, enhancing the restaurants’ patio atmosphere, along with outdoor entertainment concepts. The center’s proximity to the city’s neighborhoods to the west, and growing millennial population further east and south, makes it an attractive location for first-to-market retailers, like TreeHouse.

“The Hill will be a blending of entertainment and cultural experiences,” said Kirk Williams, managing director for Cypress Equities. “TreeHouse exemplifies that atmosphere, making them a synergistic partner in accomplishing our vision for the center.”

Since opening their first location in South Austin in 2011, TreeHouse has become a leading retailer of innovative home products, materials, and technologies helping Austin create homes that are not only well designed, safe, and comfortable, but sustainable and high performing as well. TreeHouse uses a pioneering consultative model to work with homeowners on everything from flooring and kitchen design to rainwater harvesting and solar systems. This summer, the company closed its largest round of funding to date, which will help the company open additional locations.

“TreeHouse was born in Texas, and it is going to grow up in Texas,” says TreeHouse CEO and Co-founder Jason Ballard. “Dallas was an easy choice for the next location. Many of our investors and board members are based there. The Dallas community has been supporting us for four years, and now it’s our turn to give back. Many people have said to us ‘Sure TreeHouse works in Austin, but what about other places?’ We look forward to showing that quality, beauty, health, a good earth, and good homes are universal values.”

TreeHouse has built a solid reputation for working with the most innovative brands to bring exciting emerging technologies into the home improvement market. TreeHouse has been chosen as the first retailer for Tesla’s highly anticipated Powerwall home battery, and the store was the first retailer to sell products from Kentucky’s Big Ass Fans, Bole Flooring, Roma Bio Paint, and Soma Water Filters, among others. TreeHouse is also one of the best performing locations for Nest smart-home products.


About TreeHouse

Austin-based TreeHouse is a first-of-its-kind home improvement store. It specializes in curated products & services that promote healthy and sustainable spaces, with an emphasis on high performance and design. Not your standard big box retailer, TreeHouse has become a 25,000-square-foot hub for everything tied to thoughtful building. Customers come to find supplies and services that range from nontoxic paints & flooring to home solar systems.

About Cypress Equities

Cypress Equities* (Cypress) was founded in 1995 and has since established a national reputation synonymous with the premier development, operation and management of destination-class retail and mixed-use properties throughout the U.S. Historically, Cypress has developed and acquired more than 18 million square feet and currently is developing and managing a portfolio of more than 13 million square feet of retail, office, residential and automotive real estate. Today, there are six Cypress Equities offices throughout the U.S., including Dallas (headquarters), Chicago, New York, San Francisco, Atlanta and Fort Lauderdale. Visit www.cypressequities.com for more information.

\The Cypress Equities name, logo and other marks are trademarks and service marks being licensed to independent operating companies by CE Brands, LLC. Any particular obligation, service or product is the sole responsibility of the specific entity that incurs such obligation or supplies such service or product.*

Media Contacts for TreeHouse

William Mills, [email protected], 512-382-9017 Jennifer Sinski, [email protected], 512-382-9017

Media Contact for Cypress Equities

Michael Wheat, [email protected], 214-561-8875